Rita McCulloch, Social Butterfly and Boomer Guardian
Rita McCulloch is a mid-generation Boomer who saw change and turmoil happen all around her from a vantage point as a young African American woman growing up in Huntsville, Alabama. Yet her focus was on family, community, church and helping others. She began helping seniors with their personal and financial needs as a volunteer while raising her family. She then founded a business, Boomer3Solutions, through which she helps educate, organize, and prepare families for their golden age years and minimize the stress that can be related to caregiving. Rita brings to Boomer Connections a strong background in elder care concerns and the many decisions facing their Boomer family members.
Rita is in the business of peace of mind. She meets with seniors and/or their families, who primarily fall within the “Boomer” demographic, and guides them through the sometimes overwhelming decisions families face regarding wills and medical directives, care, and caregiving, the location of important documents. Where do we start? What do we do first? How will our children and parents respond? The primary tool she uses to navigate this process is a book she wrote entitled Before the Stress Begins. Rita first helps clients assess their needs and determine the end goal, then breaks the task into manageable pieces and obtains additional services as needed.
As a Baby Boomer herself and the eldest of three daughters, she guided her own parents through the process of planning for their future. Through her church ministry, she also began offering assistance to older parishioners and their children, and became so adept that she started a business in order to expand her reach. Rita has built Boomer3Solutions with the motto of “preparation instead of procrastination” and an important set of principles: compassion, honesty, reliability, and confidentiality.
Rita has a long history of volunteerism and community service and is active in the local business community. She is currently the President of Richmond Altrusa, a non-profit that provides funding and support to community, national and international charitable organizations. She is also a member of the Richmond Senior Network, RVA Better Aging Forum, Healthcare Resource Network, My Business Community, Business Owners Institute, and Business Networking International (BNI), where she was designated Master Networker.
Rita has worked with her church family (formally the Dill Avenue Church of Christ, now the Sandy Lane Church of Christ) for over 25 years in various capacities such as Director and Coordinator of Distribution of the food bank, Social Work Director, Bible Class teacher, a speaker for Ladies Day, and member of the evangelism committee.
Awards: Understanding Conflict Resolution 2011; Clarity & Confidence Achievement Award-BOI 2012; Emerging Leader Recognition Award of Altrusa International, Inc. 2008; and the Betty C. Schwartz Presidential Excellence Award 2014-16.